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Google Analytics Set Up & Training

Help The DC Special Education Cooperative track activity on their website to get a clear sense of how visitors access and learn about their products and services.
The DC Special Education Cooperative
Washington, DC, USA
The DC Special Education Cooperative
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The DC Special Education Cooperative
Washington, DC, USA

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Education
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Data analysis Digital marketing Information technology

Posted October 5th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have a Communications Associate dedicated to this work, which should make it easy for you to get started. We also have a basic understanding of analytics, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to continue to grow the capacity of our new Communications Associate and invest our funding directly into programs that serve students with disabilities.

The Co-op serves students with disabilities and their teachers. We are trying to boost our engagement with stakeholders with the hope that they will become more familiar with our websites and the tools they provide.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

The DC Special Education Cooperative
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Causes
Education Diversity & inclusion
Posted by
Julie C
Julie C.

Executive Director

Our mission

The DC Special Education Cooperative (Co-op) supports special education in DC public charter schools by cultivating high quality programs and professionals, collaborating to leverage resources and build capacity, and creating innovative special education programs and services.

Testimonials

Read the Impact Story
Katherine was a fantastic support!
Julie C.
Julie C.

Executive Director

Google Analytics Set Up & Training Project

(No testimonial has been submitted by Katherine)