Marketing Strategy Consultation

Help Community Advocates For Family & Youth brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Community Advocates For Family & Youth
Upper Marlboro, MD, USA
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Community Advocates For Family & Youth
Upper Marlboro, MD, USA


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Posted January 12th

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Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What We Have In Place
  • We currently have marketing goals, which should make it easy for you to get started. We also have a dedicated staff person to the project, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to Provide a stipend for another pro bono attorney

We only have one recurring donor and would like to target our messaging to acquire more.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Community Advocates For Family & Youth
Posted by
Katie Rose B.

Community Engagement/Special Projects Coordinator

Our Mission

Educate, Embrace & Empower those harmed, affected or impacted by crime and trauma on their journey to healing and justice.