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Google Ads Set Up

Help Community Advocates For Family & Youth make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Community Advocates For Family & Youth
Upper Marlboro, MD, USA
Community Advocates For Family & Youth
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Community Advocates For Family & Youth
Upper Marlboro, MD, USA

4

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2 Followers
Cause
Human Services
Skills
Digital Marketing Search Engine Marketing

Posted January 12th

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Google Ads Set Up
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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We have attempted to set up google ads a few times and seem to always hit a road block.

What We Have In Place
  • We currently have A google ads account, which should make it easy for you to get started. We also have All the past efforts documented, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to Keep pro bono slots in our counseling center.

We want every survivor of crime and trauma to be aware of our services and access them when they need them. We know google ads will share that with many more people.

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Community Advocates For Family & Youth
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Causes
Human Services Gender Equity & Justice Violence Prevention
Posted by
Katie Rose B
Katie Rose B.

Community Engagement/Special Projects Coordinator

Our Mission

Educate, Embrace & Empower those harmed, affected or impacted by crime and trauma on their journey to healing and justice.

Support
Resources
The Morris and Gwendolyn Cafritz Foundation
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